Jim Griffin and Peter Roband joined 300 of New Zealand's CEOs and design professionals at the Better by Design CEO Summit. Held on 28 and 29 March 2012 at Villa Maria, Auckland, the event attracted inspiring speakers from organizations in Silicon Valley including Tim Brown - Ideo, David Lawee - Google, Matt Brown - Big Boing, Keith Yamashita - SYPartners, Dr Peter Senge - MIT, Dev Patnaik - Jump Associates and Casey Sheahan - Patagonia. A common thread over both days is how brands are becoming humanized in order to become more meaningful to consumers.
